How I Started
The short version...
Like many of us during these crazy times, the COVID pandemic has turned my life upside down. After working for 10 years doing marketing in-house for financial and growth companies, I decided to go freelance. Helping others to thrive in these crazy times.
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The long version...
My first thought of what I wanted to do at university was Marine Biology. However, I quickly changed my mind to Marketing Management after a trip to Exeter University's open day with my Dad... Too far back? OK, never mind! If you do fancy a longer read, head to my Where I started blog.
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One thing about me that I think helps me to be a great marketing consultant, is my dyslexia - bare with me here! Dyslexia means that I approach things from a different angle to others; the classic left-brain vs right-brain way of approaching situations and how to explain them to others.
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I approach go-to-market plans with engaging content and determine what success means for you and your company. What aspects of data are best suited to proving the effectiveness of a campaign, and what success means to you. For example, a 10% email open-rate for a large multinational 50-year-old company, might not be something to celebrate. However, a 10% email open-rate for a small start-up, who has just sent their very first email campaign? Pop open the bubbles! Success means different things to different people and businesses, helping to work out what success means to you, and how to get there, is where I come in.
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Building relationships with my clients is very important to me. Not only does it help me to understand their business better, but it also makes me feel good! The better the relationship, the better my understanding of their needs, the more engaging and effective the marketing campaigns. I work with you to create a customised plan of action for yourself or your organisation.
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Get in touch to learn more about my vision and consulting approach, or just to have a natter over a coffee, which let's face it, we could all do with right now!
The Long Term Dream...
...It's a bit different!
Although I love marketing, the ability to think in different ways and help businesses to put their thoughts into words to showcase to the world why they are better than the competition.
My ultimate goal in life is to move to Northumberland with my husband and our two "lock-down fur babies" (also know as puppies). To run our own holiday-let business with a marketing and sales twist. This dream, which started as something discussed over (more than a few!) drinks down the local, has evolved into a fully-fledged plan-of-attack. Although COVID made house hunting at the other end of the country somewhat tricky, it did give us time to refine our ideas.
It may have taken us longer than we would have liked, but... Our first step is complete! Fika Cottage is now up and running!!
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Head over to Fika's home page to check it out and plan your stay with our partners at Original Cottages.
